Consumer Behavior In Tourism Industry

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 what is the consumer behavior?



Consumer behaviour is a central part of your life. It is a changing process where you could be a user, buyer, seller, influencer and an environmentally conscious consumer during different stages of your life. You may be involved in the process individually or collectively. 

Consumer Behavior How To Influence In Tourism Industry 


  1. Technology 


Consumers use technology for many consumption-related tasks such as searching for infor- mation, buying, sharing opinions and experiences and for entertainment purposes. Such widespread use of technology by a growing number of consumers is perhaps more evident in product categories such as tourism .Therefore, effective tourism marketing requires a thorough understanding of how technology is developing and consequently shaping tourism Consumer behavior.As the influence of technology on tourism Consumer behavior builds, researchers are devoting considerable attention to this rapidly changing area. At present, tourists are able to access travel information and share travel experiences through a variety of technology-mediated outlets of companies and destinations, social networking websites and blogging and micro-blogging/video sharing websites. As the volume of content in these outlets rises and the display of information becomes more creative and user friendly, tourists’ reliance on online sources is likely to grow.

2. Generation Y


A shift in generational dominance is purported as underway, as the generation referred to as Generation Y, at least in parts of the Anglophonic world, is gradually displacing the Baby Boomer and Generation X cohorts in the workforce , and becoming the primary source of visitors for some desti- nations and tourism attractions . For marketers in general this suggests the rise of a significant segment with substantial purchasing power that needs to be catered for. Understanding their needs and behaviours will be a cornerstone of marketing success. Generation Y refers to individuals born approximately between 1982 and 2002; by 2020 this age group will become the most important tourism consumption cohort econ- omically, and like most generational cohorts whose members tend to share a unique social character due to coming-of-age together, it is suggested they display (somewhat) common values.

3. Ethical Consumption 


A key trend influencing travel behaviour, at least within parts of more affluent nations, is a rising tide of concern over the morality of consumption. The common theories of consumer rationality are being partially subverted as consumption is increasingly bundled with issues of justice and conscience .For marketers, understanding the motivations and attitudes for ethical consumption offers opportunities to differentiate and position brands successfully.
















Comments

  1. Dahami Vihara ( AA 1739 )April 5, 2022 at 1:44 AM

    “ Amazing Things will be happen when listen to your consumer “

    : Jonathan Midenhall

    ReplyDelete

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